Brand
book.
NOBODIES is for everyone the launchpads forgot. The brand is plain on purpose: newsprint, ink, one loud green for money. Everyone is grey until they get paid.
The mark: ∅
The empty set. Nothing, nobody, zero. It sits on every Nobody's forehead like a name tag with no name on it.
The Nobody
Our mascot has no face on purpose. He could be anyone in the crowd, and so could you. Grey means waiting. Green means paid.
Color
Paper#EFEDE6 · backgrounds
Ink#0C0C0C · type, outlines
Cash#19E57F · money only
Crowd#C9C6BD · the unpaid
Rule: green is only for money, winners and the thing you should press. Never decorative.
Type
NOBODY GETS PAID.
Archivo Expanded Black · headlines, uppercase, tight
$1,234.56
14:59
14:59
JetBrains Mono · numbers, receipts, clocks, hashes
Voice
Sounds like
- "Nobody gets paid. Today, nobody was you."
- "Receipt #0142. @someone just ate."
- "No wallet. No bags. Just tag."
- Short. Dry. Deadpan. Numbers over adjectives.
Never
- Price predictions, "100x", "guaranteed".
- Promising anyone they will win.
- Punching down at the people we pay.
- Emoji walls. One per post, max.
